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Look! Up on the roof! Is it a technology? Is it a commodity? Is it an appliance? Yes, it’s all of these things! It’s a Solar Panel!
Caught ya – this is really an article about branding. You know,  that marketing function that turns needs into wants and functions into attributes – or, scares the heck out of you and then turns around and offers you a safe place to land while it makes you love being scared. The fu ...
Posted 20 August 2010 by Paula Mints
tags: solar , panel , pv , energy , power , renewable
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